Nalytics & BuzzFeed

BuzzFeed Finds Exactly What It Needs To Quickly & Easily Using Nalytics

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Digital Media Company







BuzzFeed is a leading independent global digital media and tech company that delivers news and entertainment content to a global audience.

The Company covers breaking news, produces original video, and creates content that people want to share on the web. With offices in 18 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, and brand strategists, BuzzFeed are renowned for discovering and reporting on unusual and quirky news.


BuzzFeed operates in the high-pressure world of investigative journalism. To be able to consistently cover the eclectic news items and create the original content it does, the Company required a solution to help them.

As well as the increasing volumes of unstructured, textual data they had, (Word documents, PDF’s, spreadsheets, etc), they also required to be able to search across social media, websites, texts, and emails.

BuzzFeed needed a solution to quickly and easily search and access, all this information and data, to find exactly what they needed.


Nalytics was chosen by BuzzFeed to provide them with a solution to be able to search, discover, access, and analyse the vast amount of information they need to.

Developed by Nalanda Technology, Nalytics provides BuzzFeed with a cloud-based AI powered search and discovery platform – able to search across huge volumes of data across any device in seconds.

Alex Campbell, Deputy Investigations Editor at BuzzFeed News says-

We were looking for an easy-to-use solution to help us search and discover exactly what we needed to quickly and easily.


Being able to search for and instantly access the exact information we need in seconds and finding the ‘needle(s) in the haystack’ for a particular news item or piece of content, is mission critical for BuzzFeed.


To ensure our continued success in this dynamic environment, we needed an agile partner, willing to work closely alongside us, and able to respond innovatively with the best solution.

Margaret Warrington, Product Manager at Nalanda Technology adds-

Working closely with Alex and the BuzzFeed news team ensured we provided them with exactly what they required – an effective solution to quickly and easily search, discover, and access any information they needed. We look forward to continuing our relationship with them, helping BuzzFeed to continue to provide breaking news and original content.


Nalytics was implemented within BuzzFeed, providing convenient and secure access to the large volumes of data they had.

The Company no longer need to spend time searching across this data, which was time-consuming and resource intensive.

Nalytics delivers an intuitive solution for our data search and discovery needs. Not only has it provided us with an intuitive way to quickly and accurately search across all our data but is has enabled us to make significant time and staff resource savings.

Alex adds-

It’s not just about the quality of the solution, but about the quality of the relationship.


The Nalanda team has a refreshingly open and agile approach to working with us, which has seen our investment in them increase accordingly. They are a customer-centric organisation that respond quickly to our changing needs.


Data is a strategic, core asset to us; its enablement is vital and a pre-requisite to any digital transformation exercise. Nalanda Technology and the Nalytics solution is an essential partner on this journey.

Key Outcomes

  • Significantly reduced time & resources searching for and accessing the correct information.
  • More focused and effective data search, discovery, and analysis.
  • Increased efficiency and productivity around managing data.
  • Improved flexible working with a cloud-based solution.